Brochures and Flyers:
When designing brochures and flyers it is important that the information presented in the flyer is relevant to the purpose for which your they are being produced. All information, text, typography, images, graphics and layout has to be selling your ‘story’.
And like any other marketing product there has to be a balance between the text and the graphics. All information; typography, images, graphics and layout should, preferably, be created by a professional.
Use Brochures and Flyers to Acquire and Retain.
The intent and the purpose of your brochures and flyers should be clear. The message you wish to convey to your audience should be precisely articulated. Keep the focus on the salient points for which they are intended. The same goes for the layout or presentation of these brochures and flyers.
Your brochures and flyers should stand out among the dozens of similar material one receives on a daily basis. Not all of them get noticed by the receiver. Only the ones that stand out and distinguish themselves as appealing get picked and reviewed. It is here that you get your introduction and your target audience’s reaction to that introduction will determine success or failure.
Sales is a numbers game. Not all of the people that you have reached will come out and buy. But you need to make the presentation compelling enough to attract a certain number of prospects to react in a positive manner to grow your business.