Newsletters are another powerful, and possibly, effective mean of addressing your target audience. Newsletters can be sent out using ‘snail mail’ or by email. The email option is a preferred mean because it is very cost effective as well as fast. We say possibly effective because your newsletter needs to address the right audience. It needs to address an audience that is most receptive to your newsletter and wishes to receive communications from you.
There are some very clear rules laid out by the Canadian Radio-television and Telecommunications Commission (CRTC) defining strict parameters in relation to Newsletters sent using email. Dynamic Web Design Calgary is well versed with these regulation surrounding newsletters. If you do not adhere to these very strict guidelines, you will be labelled as a spammer and possibly face penalties imposed by CRTC.
Increase The “Open” and “Click” Numbers For Your Newsletters
Apart from the regulatory adherence, your newsletter must demonstrate certain condition to increase the open and click rates for every newsletter that you send out.
Your newsletter must have a very attractive and responsive layout and design. It is, almost always, the visual hook that leads to further investigation of the newsletter.
The subject line for your newsletter must be simple. Research shows that a simple and appropriate subject line statistically has a higher open and click rate. Your contact list emails need to be kept updated to avoid the hard bounces. The message in your newsletter has to be clear and focused on the intended topic of your newsletter.
Regular and informative newsletters create a better brand awareness by educating your target audience about your business. Your newsletter can also approach new audience via your business website. It helps understand your expertise in your field of business. Newsletters can also used for promotional purposes. They can convey a powerful message about your product/services or promote a new product you just launched.